Philip Lawrence

Digital Analytics Engineer

My name is Philip Lawrence and I specialize in developing digital analytics solutions. What can I do for you today?


  • Director, Analytics Innovations - Present

    Acronym Media

    Leading a team to develop tools to make analytics implementations & maintenance easier, faster, and more reliable.

  • Consultant

    Stratigent, LLC

    Web Analytics consultant for a multitude of clients.

  • Chief Operating Officer - Present

    Tag Planet

    Develops custom web analytics solutions for that aren't big enough for the large agencies, but still require a solid implementation. I oversee all operations, from initial client contact to the implementation itself.

  • Digital Analytics Engineer -

    Acronym Media

    The "how", or the installation of your analytics tool, itself isn't terribly hard; it is the "why", what & why to track, of the implementation that is a key part of the overall success and ROI of your website. That is where I come in; by helping plan the implementation, and of course actually creating the installation code, I help companies gain the most out of their website. I also create landing pages, email designs, and flash ad banners for multiple clients ranging from health care providers to large resorts to worldwide software companies. Acronym is one of only a dozen Adobe preferred partners, to which Adobe subcontracts consulting engagements to engineers and analysts like me.

  • Freelancer -

    Self Employed

    Developed custom websites for various clients ranging from restaurants to small business-to-business clients. From early on, an advanced web analytics solution was installed to help show the ROI each client was receiving.

Education & Certifications

  • Tealium iQ Advanced Deployment & Solutions - Present


    Certified for Tealium iQ Implementations

  • Google Analytics - Current


    Certified for Google Analytics via the IQ test

  • Adobe Analytics Processing Rules - Current


    Certified to use Processing Rules in Adobe Analytics

  • Electrical Engineering -

    University of Texas at Austin

    Studied Electrical Engineering and General Computer Sciences.

Web Analytic Tools

  • Google Analytics

  • Piwik

  • Adobe Analytics

  • WebTrends

Testing Tools

  • Adobe Target

  • Optimizely

  • Monetate

Tag Managers

  • GTM

  • Adobe DTM

  • Tealium iQ

  • Ensighten


  • HTML

  • CSS

  • JavaScript

  • PHP

  • MySQL

  • Unix Sysadmin

Some projects I have worked on

Contact info

Let's keep in touch