Universal Analytics is currently the new version of Google Analytics (recently out of beta), which includes many new & great features. However, new features come at the cost of new code and the need to rewrite some items. The goal of this guide is to help developers understand the difference between the code bases. Look for the icon for links directly to Google's official documentation for that subject.
Note: As of April 2014, analytics.js (Universal Analytics) includes all of the features that ga.js (older Google Analytics) and now allows upgrading ga.js reporting to analytics.js reporting!
This chapter goes over the overall basics that you'd find within every single implementation. Items covered:
This chapter goes over some of the more common options. Items covered:
This goes over both the _trackEvent and _trackSocial methods:
This chapter details methods related to ecommerce tracking. Items covered:
This goes over the remarketing features.
This chapter only covers one item: _setCustomVar
This chapter goes over things that didn't really fit in other chapters. Items covered:
Below is a brief overview of the changes made to the content of this guide. You can find the full history on the Github repo.